MINDFULNESS
VR EXPERIENCE
The Brief
Create an immersive campaign that activates the employees of the companies that take part in VGZ’s collective health insurance to embrace mindfulness.
An activation that raises brand awareness, Is easily scalable from a budget standpoint and can be a driving force in our workspace event campaigns.
WINNER SILVER
AR & VR
Virtual Reality + Biometrical Input
Choosing VR for this campaign was an easy one, only VR is capable of transporting the employees from the crowded event to a completely different environment.
The challenge to integrate Mindfulness was a lot harder. Contrary to what you might think, Mindfulness is actually an activity. You have to consciously clear your mind.
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Muse & Oculus go
To show what that actually means we connected a MuseTM Headband to the Oculus go VR.
The MuseTM is an e.e.g. device that measures the alpha state of your brain. By connecting these users can control the VR experience with their minds. The more you empty your mind, the more beautiful your environment becomes.
Creating direct visual feedback that lets the visitors experience that mindfulness is real.
"WOW you really can completely change the environment every time you concentrate"