MINDFULNESS

VR EXPERIENCE

The Brief

Create an immersive campaign that activates the employees of the companies that take part in VGZ’s collective health insurance to embrace mindfulness.

An activation that raises brand awareness, Is easily scalable from a budget standpoint and can be a driving force in our workspace event campaigns. 

WINNER SILVER

AR & VR

Virtual Reality + Biometrical Input

Choosing VR for this campaign was an easy one, only VR is capable of transporting the employees from the crowded event to a completely different environment.

 

The challenge to integrate Mindfulness was a lot harder. Contrary to what you might think, Mindfulness is actually an activity. You have to consciously clear your mind. 

Muse & Oculus go

To show what that actually means we connected a MuseTM Headband to the Oculus go VR.

 

The MuseTM is an e.e.g. device that measures the alpha state of your brain. By connecting these users can control the VR experience with their minds. The more you empty your mind, the more beautiful your environment becomes.

 

Creating direct visual feedback that lets the visitors experience that mindfulness is real. 

"WOW you really can completely change the environment every time you concentrate"

 

Engine

Unity

Platform

Oculus GO & Muse

Creation & Development

Studio05

Interested in brainstorming about the possibilities for your Brand?

 

Send an email to Jachim van Huut at jachim@studio05.nl, or call 020-6718020 and let's meet.

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Visit & post address:
H.J.E. Wenckebachweg 123
1096 AM Amsterdam
Business inquiries:
Jachim van Huut
jachim@studio05.nl
+31 (0)20 671 80 20
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