CGI & Animation
...with the Belgian Bank Argenta. Taking the Argenta apple logo as a starting point, we transformed it into the key values that the bank stands for. All the while keeping the fresh and open look that is their trademark.
Creating compelling and believable worlds from scratch is one of our passions. That's why we were thrilled when the Amsterdam-based ad agency Being There asked us to develop a 3d animation and a series of visuals for their first campaign together...
The first step was to create an animated storyboard together with style frames to get the right rhythm in the animation and to brainstorm about the look and feel for the campaign. The next step was to pre-visualise all the animation for fine-tuning.
WHERE DO YOU START?
After this, we started the rendering and the post production process. The animation content is currently used on the Argenta website and in parts as tag-on for the online commercial campaign, while the visuals are used for print and online.