How do you tell your brand story in the limited space you have available on the retail floor? How can you engage your customers effectively and get relevant data? How do you create a perfect mix between your offline with your online brand?
Immersive content, like Augmented Reality, can play a big part in solving these dilemmas. Thats what got us excited when we were asked to design the future of retail for the Modefabriek fashion convention.
Instore Immersive Storytelling
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With a combination of storytelling and technology, we turned iconical male fashion items into a brand experience. Combining techniques like object & plane tracking, visitors could sharpen their Barbeque skill, learn about motorcycles and even catch virtual fish.