The Niantic AR Cam
An augmented video booth
Combining fun with function
Niantic, renowned for the creation of game titles like Pokémon GO, Monster Hunter NOW and Peridot, also stands as the force behind the Niantic Lightship Software development kit, famed for seamlessly merging the digital and real worlds through Augmented Reality (AR).
So when asked to find a way to showcase both during their famous live events, we came up with the Niantic AR Cam, an Augmented Video Booth running on Niantic Lightship, letting fans worldwide pose with their favorite IP, blending fun with function effortlessly.
Different form factors
Because of Niantic’s core philosophy: ' Getting people out there' they run events of every size all over the world. From packed multi-day Pokémon GO Fests with over 60.000 attendees to smaller in person events. Each reaquiring a different “presence and portability for the AR Cam. Based on this we designed 3 different form factors all running in the same ipad.
Viral succes
By scanning a QR code, the event visitors can effortlessly download their pictures or videos and instantly share content on their preferred social networks, exponentially increasing views. This simple process transforms thousands of videos into millions of eyeballs, amplifying reach and engagement by a multitude.
